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Offsite marketing still represents a massive marketing option worldwide, whatever the size of the company, whether it’s a regular commitment, irregular or a reviewable option.
Obviously the conclusion of sales has to be the primary objective, and that means being properly prepared and competitive, or with new to market products or services.
But over and above that this is one of those few opportunities to get customer feedback so invaluable to a business, face to face contact, not to mention the various networking opportunities and of course seeing what your competitors are doing.
Although Trade and Consumer Shows continue to thrive as separate activities, bear in mind there always has been and always will be visitor crossover, insomuch as the trade will make up a percentage of footfall, so if you are a manufacturer or distributor looking to increase your market penetration, this is and can be an added bonus.
Then the focus ( business model ) of a show has to be right for you and your market, together with its location and geographical appeal, plus working with an organiser who is established in that field and has the credibility and best interests of the industry at heart.
Finally do your costs as the room or stand will not be your only outlay, and that can be influenced by the Venue/s an Organiser deploys and how much thought has gone into this.
The New York Audio Show will be held at the Park Lane Hotel in Central Park and takes place from Friday November 8th - 10th November 2019
We’ve taken on three classic floors in this superbly located New York Hotel, with spectacular views that overlook Central Park. Some of these rooms are amongst the biggest we’ve had and will be completely stripped out.
Located directly on Central Park South (aka 59th Street), in Manhattan’s toniest midtown location, the Park Lane Hotel is just steps from Fifth Avenue Shopping, Broadway Theatres, Museum Mile, Carnegie Hall, Radio City Music Hall, Lincoln Centre and many other NYC activities and attractions.