THE CHESTER GROUP – INDUSTRY COOPERATION
We are constantly being reminded by our Exhibitors that press coverage for Audio/Hi-Fi Shows can be equal to the sales rewards from show attendance.
It’s true to say that the Audio/Hi-Fi industry probably has more specialist media ( both printed and online ) than any other consumer industry, so for us at least there importance is now under review.
Starting with our next show all Media who make a commitment* to attend our shows in person will be offered DB&B for one night, this can be the Friday or Saturday.
We will also set up a Panel which will include selected Exhibitors, Trade Visitors and ourselves; there objective being to vet and judge the quality and extent of coverage for our shows, both before and post show.
Each will also be offered the chance to play a part in ‘Clinics’ so that Visitors can get some of their questions answered by the professionals.
The role of the Press is vital to the health, product announcements and also sustaining appeal for the High End entertainment market that we are all involved in, and there will be a number of categories based on the organisations size and business model.
Prizes will include all expenses paid trips to selected shows, cash sums, recognition in all our marketing and joint marketing deals.
This year we saw a substantial increase in Press attendance at the UK Audio Show, and having spoken with a number of Exhibitors after the show, the above proposal was met with universal approval; in a word we need to reward and nurture this important player in our market.