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Offsite marketing still represents a massive marketing option worldwide, whatever the size of the company, whether it’s a regular commitment, irregular or a reviewable option.
Obviously the conclusion of sales has to be the primary objective, and that means being properly prepared and competitive, or with new to market products or services.
But over and above that this is one of those few opportunities to get customer feedback so invaluable to a business, face to face contact, not to mention the various networking opportunities and of course seeing what your competitors are doing.
Although Trade and Consumer Shows continue to thrive as separate activities, bear in mind there always has been and always will be visitor crossover, insomuch as the trade will make up a percentage of footfall, so if you are a manufacturer or distributor looking to increase your market penetration, this is and can be an added bonus.
Then the focus ( business model ) of a show has to be right for you and your market, together with its location and geographical appeal, plus working with an organiser who is established in that field and has the credibility and best interests of the industry at heart.
Finally do your costs as the room or stand will not be your only outlay, and that can be influenced by the Venue/s an Organiser deploys and how much thought has gone into this.
The Chester Group
Friday 09 November 2018
Saturday 10 November 2018
Sunday 11 November 2018
THE PARK LANE HOTEL
36 CENTRAL PARK SOUTH