How many Swiss watch companies remain independent? In a time of private equity buyouts and big group practices, Oris cuts a different figure. The company has been independent since the early 1980s, and today is free to go its own way.
That means high-quality mechanical watches. It’s almost 30 years since Oris made a quartz watch – now it’s one of very few watch companies that only makes mechanical watches.
It uses its independence to create stylish, inventive, authentic, beautifully designed watches. People who choose Oris appreciate quality and origin, and trust traditional values passed down to them through generations of craftsmen and women.
The story began in 1904 when two watchmakers registered a watch concern in the village of Hölstein, deep in the rolling hills of the Waldenburg Valley. From the outset, their vision was to produce high-quality watches that were accessible to successful, professional people who valued excellence over excess.
Through the decades, Oris has introduced dozens of landmark designs and milestone mechanical innovations. Today, under the headship of Oris Chairman Ulrich W. Herzog, the company continues to trust the philosophy passed down through the generations, upholding the standards of Swiss watchmaking, and doing what it thinks is right.
Some 114 years into its story, Oris is still going its own way, led by brilliant designers, craftsmen and makers
Go Your Own Way